104 Conversions, But Many Are Junk Leads
Search query report shows top converting terms are "direct deposit loans in minutes no credit check," payday loan queries, and no-credit-check lenders — nothing to do with tariff refunds. You're paying for leads you can't use. Keyword strategy is fundamentally broken.
Campaign Structure Is Fragmented
5 campaigns, 4 paused, 1 active. Keyword match heavily skewed to broad (69%), quality score averaging 3.2/10. This creates low-intent traffic and unnecessary waste.
Landing Page Isn't Closing the Sale
Audit score: 2.1/5 (Grade D). Message doesn't match ads. Offer isn't clear. No social proof. Visitors landing on the page aren't seeing a reason to fill the form.
Baselines (conversion rate, lead volume, CPL) confirmed in Week 1 audit. Targets based on comparable tariff/B2B lead gen accounts.
Track 1 — Google Ads
Audit the account, fix keyword match types, consolidate campaigns, improve quality scores, and set up precise bidding. Every campaign reviewed and optimized.
Track 2 — LinkedIn Ads
Set up campaigns targeting decision-makers (CFOs, supply chain directors) at companies with $1M+ revenue. Pre-qualified B2B audiences. Same messaging as Google, different channel.
Track 3 — Landing Page
Audit the page against conversion best practices, reduce competing CTAs, and rewrite to match what both ads promise — the same language, the same offer.
Why All Three Tracks Together
Most agencies fix one or two. We fix all three because message match across channels is the mechanism: when Google Ads, LinkedIn Ads, and your landing page all say the same thing, Quality Scores rise, costs drop, and conversion rate goes up — simultaneously. You capture both search intent and decision-maker networks. You can't fix partial coverage and expect results.
- Full account audit — Pull search terms, identify waste, find broad-match budget drain and low-quality keywords costing you clicks.
- Campaign consolidation — Merge 5 campaigns into 3–4 focused campaigns by audience and intent segment. Eliminate redundancy.
- Keyword restructure — Shift from 69% broad to 60% exact, 30% phrase, 10% broad. Lower volume, higher intent, lower waste.
- Quality score fix — Improve landing page relevance and ad-copy alignment. Target: 6–8 average quality score.
- Conversion tracking validation — Ensure every form fill and call is properly attributed. No blind spots.
- Bid strategy — Smart bidding toward cost-per-acquisition once we have 30+ conversions (week 3–4).
- Account setup and optimization — Audit existing campaigns, establish company page credibility, set up conversion tracking to mirror Google Ads.
- Audience targeting — Target decision-makers: CFOs, supply chain directors, import/export managers with $1M+ company size filters. Right person, right intent.
- Campaign structure — Separate campaigns for awareness (content/webinar), consideration (case study), and conversion (lead form). Ladder the funnel.
- Creative strategy — LinkedIn-native ads (Sponsored Content, Lead Gen Forms) with credibility-first messaging. Highlight proof: capital processed, client testimonials, industry expertise.
- Lead qualification — LinkedIn Lead Gen Forms pre-populate company and job title, pre-qualifying inbound leads. Fewer junk submissions than search.
- Integration with Google Ads — Both platforms report to the same conversion pixel. We measure: total qualified leads, cost per lead, and attribution across channels.
- Message match audit — Review the page for alignment with your ad copy. If the ad says one thing, the page should echo it.
- Offer clarity — What does the visitor get by filling out the form? Make it crystal clear: "Free 7-minute assessment", "No obligation estimate", etc.
- Social proof integration — Add named testimonials, $ processed, client count, years in business. Build credibility with cold traffic.
- Form strategy — Progressive disclosure. Start with one easy qualifying question (no personal info). Conditional fields reveal based on answers.
- Conversion tracking — Confirmation page setup that fires the conversion pixel and sets post-submission expectations.
- A/B testing — Test headlines and CTAs in variants. Let data pick the winner, not opinions.
Multiple Channels, One Message
Google Ads and LinkedIn both run the same core messaging: "Tariff Refund Advance in 7 Days." Different audiences (search intent vs. B2B decision-makers), same promise.
Landing Page Continuity
Whether they arrive from Google or LinkedIn, the page headline echoes the ad: "Get Your Tariff Refund Advance in One Week." Same arrival experience. Trust is maintained.
Unified Conversion Tracking
Both channels fire the same conversion pixel. We measure leads, cost per lead, and quality across both platforms. You see the full picture.
The Outcome
Google rewards relevance with lower CPCs. LinkedIn pre-qualifies with job title and company size. The landing page converts both with consistent messaging. You get more leads, better quality, lower cost — because every channel reinforces the same promise.
A SaaS company with a similar situation (strong CTR at 12%, zero conversions, landing page scoring 2.3/5) was spending solid budget but getting nothing. After a full account audit and landing page rebuild focused on message match and keyword structure, they hit 42 qualified leads per month at a $68 cost per lead. The same ad spend finally produced results because both sides of the funnel were aligned.
See our case studies →- Google Ads audit + LinkedIn setup
- Landing page CRO audit
- Baseline metrics established
- Consolidation plan drafted
- Conversion tracking unified (both platforms)
- Launch revised landing page
- Google Ads: new copy + keyword restructure
- LinkedIn: creative setup + audience targeting
- Bid strategy configured
- A/B tests launched on both
- Weekly optimization reports
- A/B test results analyzed
- Budget reallocation
- Monthly strategy call
- Data trends emerging
- 90-day performance review
- Scale what's working
- Expand keyword coverage
- Plan next quarter
- Sustained lead growth
to Google by you
Included Every Month
- Google Ads + LinkedIn Ads management and optimization
- Landing page management and A/B testing
- Weekly performance report across both platforms
- Monthly strategy call
- Direct access to Adam — no account manager handoffs
Month-to-month · 30 days written notice to cancel · No long-term lock-in
Questions before signing? Reach Adam directly.
adam@nerdsdoitbetter.com