What this does
This models what paid user-acquisition spend turns into — installs, paying users, and profit — using your app's real numbers. Change any input and every result updates live. It's the same math we use to plan every paid campaign we run.
What you'll need
- Campaign Spend — your monthly ad budget, and any agency/management fee (set to $0 if none).
- Install Performance — your average cost per click or install (CPC/CPI), and what % of clicks convert to installs.
- Monetization Performance — what % of installs convert to a paying user (trial-to-paid or freemium-to-subscriber).
- Revenue Economics — ARPU (Average Revenue Per User: what one paying customer hands you in month one), lifetime value (don't know it? Check the box and we'll pull it straight from your churn rate), and profit margin after the app store takes its 15–30% cut. Installs are vanity. This is the number that pays your rent.
Reading the results
The Working with NDIB panel shows your numbers today vs. a modeled 20% improvement (adjustable) in cost-per-acquisition, install volume, or both. The Impact Projection chart and verdict banner below translate that into monthly and annual profit — the actual conversation starter for a discovery call.
Don't know a number?
Use the industry-average tooltips (hover the ? icons next to each field) as a starting placeholder, then refine live on the call as we validate your real data.