Brand Guide
Nerds Do It Better — Internal Reference · May 2026
Color Palette
Primary
#274AE0
CTAs, links, headings
Accent
#5EEAD4
Highlights, tags
Dark
#1A1A2E
Titles, headers
Success
#059669
On-target, positive
Warning
#E85D04
Off-target, alerts
Background
#F4F5F7
Page background
White
#FFFFFF
Cards, surfaces
Body Text
#2D2D2D
Paragraph text
Muted
#6B7280
Labels, captions
Typography
Page Title
Title
Poppins 700 · 32px
Section Heading
Heading 2
Poppins 600 · 20px · #274AE0
Subsection Heading
Heading 3
Poppins 600 · 15px · #1A1A2E
Body text — Open Sans for all paragraph content and general copy throughout reports and documents.
Body
Open Sans 400 · 14px · #2D2D2D
Caption or supporting detail text
Caption
Open Sans 400 · 12px · #6B7280
SECTION LABEL
Label
Poppins 600 · 11px · uppercase · 1px tracked
Components
Buttons
Primary
Accent
Outline
Ghost
Badges & Pills
Primary
Accent
On Target
Off Target
Neutral
KPI Cards
Total Leads
149
This week
Spend
$19.6k
This week
CPL
$131
Target $70
Status Indicators
On target — CPL at or below $70
Off target — CPL above $70
In progress — test running
Neutral — informational
Spacing & Radius
Border radius
8px
Card padding
24px
Section gap
24px
Page padding
48px
Card shadow
0 1px 3px rgba(0,0,0,.08)
